Even if Willie Nelson spends more time at home in Hawaii than his Austin area abode when he’s not on the road – can ya blame the guy? – the Red-Headed Stranger remains one of our city’s most dedicated boosters. And now his Willie’s Roadhouse channel on satellite radio will be broadcast from Willie Nelson Blvd. as SiriusXM opens its new broadcast studio at ACL Live/Moody Theater downtown.
Weekday afternoon Roadhouse jock, country singer-songwriter and Heybale! frontman Dallas Wayne will be live in the studio from Austin from 11 a.m. to 5 p.m. Texas time, so expect more of our local C&W and Americana artists to drop in and get an even bigger boost than they already do on the satellite service’s country channels. The priority on Texas acts is now doubled down with the new studio here, which will also broaden the spectrum of Austin’s presence on SiriusXM, especially during SXSW. Plus. the Outlaw Country and Radio Margaritaville channels will also broadcast from the facility within the W Austin Hotel and Residences tower.
Willie will be at the grand opening bash next Friday (10/12) and on air during Wayne’s show, on which he already makes a habit of stopping by as often as he can. Austin world media dominance continues to grow... Hey, maybe if people can more easily connect with us they won't feel compelled to move to our burgeoning burg. However, we do welcome SiriusXM with open arms.